Working At Home with Internet Marketing

Want to work at home as an online marketer? The environment for frustrated 9-to-5ers has never been better, but before you jump in with both feet, there are some tips we’d like to share so you don’t get in too deep too quickly with little proof that you’re on the right path.

How To Get Started Working From Home

Tip 1: Don’t pull the plug on your day job until it makes sense.

CareerCast advises job-haters to not quit their jobs until they have something else unless they want to spend a very long time unemployed. The hard truth is, employers are less likely to hire unemployed people. What does that have to do with being an online marketer? Imagine going through that long unemployed spell with NO MONEY COMING IN. That’s where you’re at as an aspiring online marketer. You don’t want to go there until you see a steady stream of income, and preferably enough income to where it makes sense to drop your 9-to-5. What makes sense? That depends on your situation, how much money you need to live on, and how close you are to getting there.

Tip 2: Create something that enriches people’s lives or solves a pain point.

You can’t get realistic about working at home as an online marketer until you’ve identified a product or service that solves a pain point or enriches others’ lives in some way. This isn’t something you’ll want to guess at either. Do your research. Look up books on Amazon about your topic. Check udemy for online courses already performing in your niche. See what people are saying in product reviews and special interest forums. Participate with them and hone in on the areas where other products and services are lagging.

Tip 3: Build your email list.

Who are you going to sell to? How are you going to collect their email? What are you going to do with it once they’ve given it to you? You’ll need to continually add value while making it easy for them to respond to your call to action.

Tip 4: Roll out your minimum viable product.

Your minimum viable product is often thought of as your first product, and that may be the case. To simplify, the MVP is the first point of monetization that you get out of your leads. It should not be the last. For help with this part of your business, check out this revelatory piece from TechCrunch.

Tip 5: Start maximizing your per customer revenue.

If all your customers are doing is buying once and forgetting about you, you’re going to be in business a very short amount of time. Start working on ways you can deepen your relationship at once, perhaps through online hangouts, webinars, or sustained coaching plans. You work too hard to get signups. Don’t let them go with just one sale, or you’ll be needing that 9-to-5 again really soon.

Tip 6: Eliminate distractions.

As Forbes notes in this piece from 2013, the only way that you are going to be able to succeed in a work at home job over the long haul is to eliminate distractions and get motivated. When you are working from your house (or for yourself from an office for that matter), you aren’t eating unless you are earning. That means the independence you enjoy is also yours to misuse. Make sure that your life still has enough routine to keep you productive because the hard work is only beginning.

Using Facebook PPC Ads to Drive Traffic

How to Utilize Facebook Ads to Drive Traffic to Your Website Facebook ads are an increasingly effective way to grow your reach, signups, and sales. But before you throw an ad out, there are some things you must know. For starters, it’s not a foolproof success plan. The content and audience of your message matter as do the basics — good sales presentation, good product/service, etc.

Increase Your Website Traffic With Facebook

To utilize Facebook ads for the purpose of driving traffic to your website, here are some tips we’ve put together.

1. Get mobile friendly.

According to Mashable, Facebook mobile ads are 2.5 times more likely to convert than desktop only ads. What this means for you and your campaign is that you need to get into the Facebook news feed with Page Post ads, Page Like ads, and Sponsored Stories. Marketer Amy Porterfield has a step-by-step on how to accomplish this mission that is certainly worth checking out. Remember that people don’t like crass salesmanship in their news feeds, so give them a reason to click with something guaranteed to entertain or offer insight.

2. Target your ads.

Before setting up your Facebook ad, ask yourself why the person would want to click on it. What are your promising them, and will it be worth their time? Try to step into the person’s shoes as much as possible. Next, a step that can help you accomplish this task…

3. Get granular.

When you set up a Facebook ad, typing in words like “cook” and “technology” will adjust the organic reach based on people, who are interested in one OR the other. This isn’t what you want because it will end up sending your ad to millions of people with a general interest. To boost the effectiveness of your ad and start getting the right kind of traffic, Social Media Explorer suggests getting granular with your reach. How? Site contributor Michael Erickson Facchin advises that you work with your Boolean operators within the Facebook API or that you utilize a third-party source that takes a bit of the guesswork out of this for you. (Facchin recommends AdEspresso or Qwaya.) By finding people who have both an interest in cooking AND technology, you can rest easier knowing that the people seeing your ad will be much more likely to click.

4. Try split testing.

A/B Split Testing your ads is always a good idea, whether you’re using Facebook or another platform. Facebook has made it easy to run multiple ads simultaneously and get the results on which are better at click-through and cost per action. Ideally you want to stick with the ad that gets you the highest CTR (click-through rate) at the lowest CPA (cost per action). Say you have two ads testing. One gets a 5% CTR at $4.75 CPA and the other gets a 5.3% CTR at $10 CPA. While the latter has a higher CTR, it’s costing you more than twice what the other one is to run. The ROI simply isn’t worth it compared to the ad with the lower CTR.

5. Make that click worth your audience’s while.

You can discuss the mechanics of Facebook ads all day but if you don’t have good content waiting on the other side, it will be all for naught. Don’t get sidetracked and lose your focus in all of this. What questions, comments, or concerns, are you currently struggling with on your Facebook ads? Sound off in the comments section!